our 2023 feature program

About our Franklin County Mental Health Awareness Billboard Project

• This project seeks to redefine "mental health awareness" by presenting billboard messages that inspire people to prioritize their mental health through thought change.
• Eight billboards (featuring four different mental health messages) will be displayed throughout Franklin County, Pennsylvania.
• This project will begin in February of 2023 and run through July of 2023 (although we have plans to raise capital to extend the program for a longer term). By starting the program well before May, the month in which Mental Health Awareness campaigns typically arise, we are seizing the opportunity to redefine what mental health means: Everyone has a mental health to care for. We can develop a common language of mental health in order to prioritize it by understanding the mental health sphere of thoughts, feelings, and actions. We can individually improve our mental health through thought change.
• By defining what mental health is, and unifying our communities based on the human need to take care of it, we are taking one step toward eliminating the stigma associated with talking about, and caring for, our mental health. 
• This project serves as a seminal messaging campaign toward proactive mental health literacy, in an effort to prioritize mental ill-health prevention.